According to ad market researcher CMR a unit of Taylor Nelson Sofre the online advertising sector is ready for a major re-echo in 2002.

According to ad market researcher CMR a unit of Taylor Nelson Sofre the online advertising sector is ready for a major re-echo in 2002, with anticipated growing far exceeding other mass media. CMR predicts that Internet advertising will behold the strongest return of all media, with 88 percent putting out for all of 2002, compared to an wait fored 1.5 percent upswing in overall media spending, from an estimated $946 billion in 2001 to $961 billion.

Newspapers, awaited to be the second fastest-growing medium in 2002 will behold only a 3.1 percent increase from 2001 Network and fault television, meanwhile, will see an approximate 2 percent to 25 percent increase, while magazines will improve by 0.6 percent during the year.

CMR said that its findings glance at that the worst is throughout for all types of mass media. During the fourth quarter, the entire advertising industry saw a decline of 144 percent representing the greatest quarter-to-quarter decrease in ad spending during the instant recession. After that, the advertising market's downward moment should slow gradually until third quarter, when it finally descrys growth of 3.8 percent, according to CMR

Overall, 2001 will have seen a 94 percent decline from $1045 billion in 2000 according to CMR's figures, making the industry's annual performance its worst during the past ten years.

CMR isn't the merely one predicting that the Internet will top other media in making a comeback during 2002 Longtime ad market forecaster Jack Myers also pointed to online media's shooting in the coming year, with a 10 percent increase from 2001 At the same time, the entire advertising market will situation a 1.7 percent decline, according to Myers.

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