Earlier this year.



Earlier this year, CIBC (Canadian Imperial Bank of Commerce) decided to substantially upgrade their small business banking services.

CIBC wanted to more specifically address the wants of the small business and dwelling office (SoHo) segment within the small business market. The outcome is bizSmart, a new banking offering that includes physical banking center a call center and the bizSmart portal. The portal put to hires customers do their banking, earn discounts on selected business proceedss and services, and tap into skilled hand advice and information on running all aspects of their small business more effectively.

To build it, CIBC relied in succession in-house research ...


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