Last May, deprive Kogan, vp of information plans for Nautilus Insurance Company, was thumbing in consequence of a magazine. Around that time, the Scottsdale, Arizona-based insurance provider was upon the lookout for strategies to improve their business. "We were looking for something that would give us any kind of competitive advantage, possibly model costs if we could, and improve customer service," explains Kogan. "Just about then, I was thumbing between the walls of a magazine and saw the universal of a portal."
To Kogan, it examineed like the perfect vehicle for extending the company's back office to their customers. If customers could log forward ...
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