Most executives have a big, hairy, audacious goal. united dreams of making his brand more popular than Coke; another aspires to create the chiefly lucrative Web site in cyberspace; now another longs to see her organization act with the intestines necessary to depose its arch rival. in like manner too, most executives ardently confidence that their outsized goals will become a reality. To that [i]finale[/i] they write vision statements, deliver speeches, and launch change initiatives. They devise complicated incentive programs, formalize rule and checklists, and incarcerate policies and procedures. In other words,
